Can an eight year-old sell a home in Toronto’s sizzling market?

Turns out the answer is yes.

When the Boiron Group came to Pointman! PR to gain media exposure in the GTA, Pointman! PR didn’t need to look any further than founder Claude Boiron’s daughter, Belle, to find our story

During a recent real estate video shoot, Belle decided to step in front of the camera to take prospective buyers on a tour of the home from an eight year-old’s perspective, with the resulting video garnering a whopping 114,000 Facebook views in two weeks. With this adorable video in hand, we crafted an irresistible media pitch about the kid realtor taking Toronto’s real estate scene by storm.

Our PR strategy achieved impressive coverage for The Boiron Group, generating more than $997K in ad value including news segments on City Line, CTV and Toronto Sun.


80 STORIES • 32 RADIO HITS • 4 TV HITS • 44 ONLINE HITS



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