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When a whistleblower comes through our doors, we help them blow loud!

For one brave whistleblower who came to Pointman! PR with a massive consumer fraud case to take public, we knew all of the right elements to make a BIG noise with her story.

As a former employee of one of Canada’s largest poultry processing plants, our client had personally witnessed the company intentionally mislabelling poultry as ‘organic’ that was clearly not, selling these counterfeit products to major grocery chains across the Toronto / GTA area. 

Having recently filed her allegations with the Ontario Superior Court, she was ready to make a bang with her story, exposing the company’s fraud to the public… and we were rearing to help.

With a turnaround of just 36 hours, we organised a standing room-only press conference bursting with high-profile Toronto media who were eager to get the scoop on one of Canada’s biggest consumer fraud cases in recent history.


Our team immediately got to work to provide our whistleblower with in-depth media training to prepare her for her very first press conference – attended by the most influential media in Toronto, no less. After delivering a knockout conference and sending the press release far and wide to news media across Ontario, the stage was set…

And then the lid blew wide off of this story.

Our ability to work a tight turnaround coupled with our comprehensive experience in media training, we captured a landslide of exposure for our client’s case, uncovering her former employer’s fraudulent practices on an unprecedented nationwide scale.

113 Stories • 50 TV Hits • 31 Radio Hits • 31 Online Hits


Ad Value = $2.1 million